Author: Pat Larson
Seven Tips For A Successful Corporate Youtube Channel
YouTube is now almost a fundamental service, one of the ones that users use most often. To discover new tutorials, follow certain channels or simply listen to music. The biggest flaw is the inability to watch videos in the background, but small “tricks” are enough to do it.
- Enhance Your Brand Through The Cover Photo
When you go to a YouTube channel, you will be immediately greeted by a large banner showing the name of the channel. This is your cover photo and is a privileged real estate property to present your brand.
You can make your cover photo extravagant or minimal as you wish, but just make sure your brand is the focal point, as it will be the first impression someone receives upon entering. Fortunately, there is a huge assortment of tools to get started if you’re not a graphic designer.
Keep in mind that: YouTube recommends uploading your cover photo at 2560 x 1440 pixels with a maximum size of 4 MB.
- Create A Trailer For Your Channel
Like your channel graphics, we also recommend creating your channel trailer. Channel trailers are generally short and soft and are a good introduction for new visitors.
- Use Keywords So That Your Video Is Optimized For Search
While uploading a video, you will be asked to enter a title, description and tag. These are essential components to make your video easily identifiable in YouTube search, so don’t skimp on them!
Just like SEO for your website, YouTube has its own set of parameters to optimize your video for search. Fill in these sections to the best of your ability using keywords to describe the video and your business. A title and description rich in keywords (but not heavy) can go very far, and you will be able to see what works for your videos as you progress.
- Integrate Your Channel Into Your Website, Blog And Social Network
Website home page: your videos take time and effort to create, so why not show them? You can add your YouTube video to your website’s home page so it’s one of the first things a visitor will see!
Inside the blog: if you have a blog on your website, then your YouTube videos have a home away from home now. You can embed them directly in new blog posts and even communicate to subscribers on your website by sending a newsletter!
In social networks to link your channel to social networks, publish links to videos and playlists of your channels on Instagram, Twitter, Facebook, Google + and other social networks. Also invite your friends, both online and offline, to word of mouth on these links.
Avoid spamming social networks with links to your channels; nobody likes to be hammered.
- Engage With Your Community
Creating a community around your channel and engaging your viewers is a very important step. Answer comments, ask and answer questions and, above all, listen to them! Your viewers want to see your content, so remember to give them what they want.
It is important that immediately after you upload a new video, and you spend some time responding to the first comments of the viewers. The users who comment immediately are those most interested in your videos, and therefore it is important that you take them into consideration.
Pay attention to delete the offensive comments and report abusive users, and this will create a more favorable environment for the dialogue between the spectators.
When asking questions to your viewers, making it easy for them to ask for answers like Yes / No or to vote. This will ensure a healthy discussion among visitors and limit negative comments.
With a well-fed community, you will also have the opportunity to advertise for free by word of mouth.
- Increase Youtube Subscribers With Ad Hoc Services
Specialized web agencies offer Youtube subscriber enhancement services. With a small investment, you can have the first slice of users to whom you can show your videos or enlarge the one already present. Increasing subscribers to the Youtube channel allows you to have a following of interested users that every time you post a video, they can view it, like it or suggest it to other people.
7. Pay Attention To Seo Optimization In Particular
1. The title should be SEO optimized:
Make sure the title of your video is SEO optimized. It should go through the search engine and get a higher score on the SERP.
2. Long video description:
Believe it, Google, YouTube or any other search engine doesn’t have enough time to watch your video and rank. So what do they do? They look for the video description and try to analyze the video content only from there. This means that you need to upload a long description of the video so that the search engine can easily assign you your position. The greater the length you will add to your video, the more likely you are to get the best ranking from the search engine.
3. Optimize keywords:
Bringing your video among high-rankers on YouTube is good, but optimizing your video in order to get the best positioning from YouTube and Google is even exceptional. Video keywords are the keywords used by the user when the video was uploaded. For example, your video shows some cute dogs, instead of uploading the title of your video as “cute dogs”, you can write “10 cute dogs that will make you die laughing” or something.
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ADVANCED TIPS FOR YOUTUBE SUBSCRIBERS OPTIMIZATION
YouTube is a widely-used social platform for searching, uploading, streaming and watching videos in multiples. There are billions of users for the platform already and this gives the impression that it would make much sense to optimize video content for YouTube search.
In optimizing your video content for YouTube search, below are some of the advanced tips that will keep you on the go to gain real Youtube subscribers.
Choose the Appropriate Keywords for Each Video
Google is suitable for searching various online content and YouTube videos are not excluded from this. If you can optimize your YouTube videos to rank well in Google’s search results, you have greater chances of expanding their viewership and getting you Youtube subscribers.
It’s very vital to give your videos the keywords that will optimize them for both Google and YouTube search. You can easily buy real Youtube subscribers at https://brsm.io/buy-real-youtube-subscribers/ if you want to build your channel quick. People use Google in searching for YouTube videos and by reason of this, you’d benefit a lot by leveraging your videos to rank well on the two search engines.
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Let Your Video Description Be Lengthy and Detailed
Choosing lengthy and detailed descriptions of your videos will go a long way to make them appear in related searches. While creating a video description, ensure to include contextual keywords. By contextual keywords, you’re trying to create keywords that will help rank your videos within a broad category of roughly-related searches. Meanwhile, it’s possible that such searches contain or do not contain the actual keyword terms you’re aiming at.
Google and YouTube take contextual keywords into consideration in providing search results. To leverage your videos for YouTube search optimization, try to give them detailed and lengthy descriptions consisting of a part or all of the relevant keyword padding.
Give Videos for the Appropriate Length(s)
In optimizing your videos for YouTube search, you have to consider giving them the appropriate length(s). You may not have been told but it’s very vital that the length of a video content should be greater than that of a video ad. Preferably, video ads can have a length of 25 seconds or so but in the case of a video content, 10 or more minutes is a suitable length.
Exploit The Idea of Video Embedding and Sharing
Buttons for sharing and embedding Youtube videos can be used by default set-up and this creates a great avenue for using them directly and conveniently. So, there is no need creating them. If your videos are linked with many online forums, social networks, chatrooms, blogs and websites, chances are that they will generate massive viewership. Precisely, this is one great way to create SEO-oriented backlinks for your videos.…
Youtube As Part Of The Communication Strategy
If Youtube is to become a valuable part of your overall communication, strategic integration and use are essential. One step is to actively monitor your Youtube channel, which you can do via the Youtube Analytics explained above. Although our tutorial is a bit older, the basic features are still there.
However, it is not only the collection of data that is decisive but above all their practical use. For example, to use your videos as a source of inspiration, including new blog posts, be sure to allow comments below your videos and receive in-depth feedback.
You then respond to the incoming comments and respond. If you have any concerns, you can also share comments moderated.
To integrate Youtube and videos targeted and strategically you should be clear:
Which topics are best for videos.
How and when videos can complement your blog articles.
Which formats – a selection can be found above – are relevant.
What you can realistically produce and produce.
The last point indirectly raises the question of available resources that companies should ideally answer before entering Youtube. It was good to start with a lower frequency and to hold it reliably. Constancy and reliability are also trumps here.
This is especially true for video series that can significantly affect your reach – if they are pulled through. But if they stop, that’s not optimal.
Production and quality
Sure, you can invest in expensive cameras and equipment right from the start. But please get rid of the idea that the computer determines the quality of the videos. You should not focus too much on technical aspects, concept, and content almost inevitably neglect – and harm your result.
Video production, like all other skills and processes, needs practice. Be sure to give your staff the time to familiarize themselves with equipment and methodology. If you rush off, this will have a negative impact on your results.
Speaking of equipment:
If you get too complicated here, your employees can quickly be overwhelmed with cameras and equipment. Often, more straightforward material – which your employees master – is much better suited and delivers the better results.
Of course, you can also save the hassle and hire an outside videographer to produce all your videos. But then make sure it covers the message and character of your business. Otherwise, your videos may ultimately give a completely false impression.
Impact Of Look And Feel Of Your Videos
High quality and cinematic look are essential and useful for many videos. But with vlogs, insights into the company and event reports, too high a quality can destroy the desired authentic impression and thus become a problem. Therefore, adjust both the look and feel of your videos to the topic.
Although the image quality of your videos is outstanding, the sound quality is even more critical. Mediocre picture quality with good sound is usually not a problem, but excellent pictures with a lousy sound are hardly bearable. Therefore, please do not publish videos with horrible sound quality, this damage your reputation guaranteed.
Over time, your videos should develop their style and visual imagery. This style can then – in conjunction with your corporate design – become the optical trademark of your company.
Employees often convey an authentic impression of the company, but they can also be completely out of place in front of the camera. Therefore, please select employees for videos not only according to competence but also according to their presence in front of the camera.
The settings of your channel play a role in the effect of your videos. With insights into the business, a production environment can be optimal and give the look-behind-the-scenes impression. But for interviews or statements of the management, another environment makes sense. If you record all the videos in the same situation, at least some of them will not be credible.
Outtakes can lighten up a video and make a company likable. But if you publish too embarrassing or ridiculous outtakes and do that for any video, including essential statements and interviews, the effect is reversed and discredited your other work. So be careful here.
You want to pick up currently popular video format, but do not feel comfortable with it at all? Then keep your hands off it. You should only publish videos that, from your point of view, are a good match for the company and transport your message. Who wants to post all produced videos necessarily does so usually no favor.
Wholly specified dialogs can quickly appear unnatural in front of the camera. Too much design, however, carries the risk that the content will not be conveyed clearly. Find here the right middle ground for you and your employees and do not be afraid to shoot scenes multiple times. This may be annoying but leads to significantly better results.
By the way: It is rarely a good idea to record essential videos under time pressure. If a topic is time-critical and needs to be communicated quickly, you may want first to distribute it in text form through other channels, quietly produce the video and then submit it and use it to keep your attention on the topic. Hustle rarely leads to positive results.
Although you can produce many of your videos and formats yourself, do not be tempted to rely entirely on your video options. For larger productions, the use of external video studios or specialized service providers can be useful and essential to guarantee high quality. If you want to do everything yourself, you do not necessarily do yourself a favor.
User-generated content – in other words, videos created by fans – is a good idea and can be incorporated into your videos. However, make sure that you have assured all necessary rights in writing in advance. Otherwise, you may end up experiencing an unsavory – and expensive – surprise.
Speaking of licenses, make sure that all the actors in your videos know what the videos are for and are in agreement with the publication, including interview partners and events. Unsightly mud battles and warnings are not only annoying and expensive but often also damage your reputation.
Youtube offers you a whole range of options for incorporating annotations and links in your videos. So you can also correct little misinformation – which can occur in dialogues – by a note in the video. Use this option wisely. Too many comments and corrections quickly raise doubts about the competence of the interlocutors and stakeholders.
Check with the integration of tweets and other posts necessarily before the original author to determine if the inclusion and mention go fine. So you can not only make contacts, but you also avoid unnecessary trouble.