Youtube As Part Of The Communication Strategy
If Youtube is to become a valuable part of your overall communication, strategic integration and use are essential. One step is to actively monitor your Youtube channel, which you can do via the Youtube Analytics explained above. Although our tutorial is a bit older, the basic features are still there.
However, it is not only the collection of data that is decisive but above all their practical use. For example, to use your videos as a source of inspiration, including new blog posts, be sure to allow comments below your videos and receive in-depth feedback.
You then respond to the incoming comments and respond. If you have any concerns, you can also share comments moderated.
To integrate Youtube and videos targeted and strategically you should be clear:
Which topics are best for videos.
How and when videos can complement your blog articles.
Which formats – a selection can be found above – are relevant.
What you can realistically produce and produce.
The last point indirectly raises the question of available resources that companies should ideally answer before entering Youtube. It was good to start with a lower frequency and to hold it reliably. Constancy and reliability are also trumps here.
This is especially true for video series that can significantly affect your reach – if they are pulled through. But if they stop, that’s not optimal.
Production and quality
Sure, you can invest in expensive cameras and equipment right from the start. But please get rid of the idea that the computer determines the quality of the videos. You should not focus too much on technical aspects, concept, and content almost inevitably neglect – and harm your result.
Video production, like all other skills and processes, needs practice. Be sure to give your staff the time to familiarize themselves with equipment and methodology. If you rush off, this will have a negative impact on your results.
Speaking of equipment:
If you get too complicated here, your employees can quickly be overwhelmed with cameras and equipment. Often, more straightforward material – which your employees master – is much better suited and delivers the better results.
Of course, you can also save the hassle and hire an outside videographer to produce all your videos. But then make sure it covers the message and character of your business. Otherwise, your videos may ultimately give a completely false impression.